Why Scientific Measurement Beats Marketing Folklore

Fix mismatched demos, attract ideal buyers, and accelerate your SaaS sales cycle. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

March 20, 2025 |Read OnlineIs Your SaaS Positioning Costing You Customers?Tyler MorianThis week: Your SaaS positioning might be costing you customers, scientific marketing measurement separates winners from wishful thinkers, and the potential of AI agents to make your team more efficient. Plus brand memories persist long after rebrands, and leadership approaches that drive results rather than ego battles. Let’s go!Accelerate Your SaaS Sales CycleIs your SaaS sales cycle stalling? The solution lies infocusing on customer urgency, precise positioning, and building a movementaround your product.Identifying a prospect's immediate needs is crucial.Recent discussionshighlight that uncovering the reason behind an initial sales call reveals urgent problems your solution can address. Effective positioning is equally important - Devbasu emphasizes thatpositioning isn't about clever taglinesbut attracting the right customers with targeted messaging.Mismatched demos signal broken positioning.Building a movement around your product can drive significant growth. TK Kader suggests thattruly great products introduce new ways of thinking, and communicating this vision can accelerate adoption among your ideal customers.BIG IDEA:Streamline SaaS sales by focusing on customer urgency, precise positioning, and building a movement around your offering.WHY IT MATTERS:Optimizing your sales approach means improved conversion rates and shorter cycles, directly impacting your bottom line.Focus Your B2B SaaS MarketingAre you throwing money away on B2B SaaS marketing? Recent discussions highlight the need for focus and alignment to maximize ROI.A commonpitfall is expanding your ideal customer profile (ICP) too broadly. Heyrobk warns thatchasing a "bigger market"leads to diluted messaging and low-quality leads. Instead, focus on deeply understanding and targeting your most aware buyers before scaling. Oren Greenberg emphasizes following a logical marketing sequence: market segmentation, positioning, targeting, and channel deployment.Alignment between marketing and sales is critical. If yourbottom-of-funnel content isn't helping sales close deals, it's failing. This often stems fromisolated content creation without sales input. Effective content addresses pain points and objections heard on sales calls, equipping the sales team with corresponding resources.BIG IDEA:Laser focus on your ideal customer and strategic alignment between marketing and sales drive B2B SaaS success.WHY IT MATTERS:Mid-market B2B companies with limited marketing budgets must prioritize focus and alignment to maximize ROI and drive sustainable growth.Comment insights:Mohamed Omarsuggests leveraging intent data and ABM to refine targetingSven Stijnsnotes that customers often search for the problem first, not the solutionLina Gallagherobserves that chasing a "bigger market" dilutes what made the product greatScientific Marketing MeasurementAre your marketing measurements scientific or just folklore? According toDale Harrison, many marketing measurements resemble folklore more than science.Harrison defines a marketing experiment as aprocedure to test a hypothesis by manipulating a factor and observing the outcome. This contrasts with attribution data, which is passive observation that struggles to distinguish correlation from causation.To establish causality, frame actions as answers to "Compared to what?"For instance, compare organic branded search volume before and after a PPC campaign (temporal holdout) or across regions with and without the campaign (geo holdout).Without rigorous experimentation, marketing decisions risk being based on flawed assumptions, leading to wasted budget. By implementing scientific methods, you can optimize your digital presence and maximize ROI.BIG IDEA:True marketing experiments require a "compared to what?" analysis to determine causality.WHY IT MATTERS:Without scientific measurement, you're making decisions based on correlations that may not reflect reality, potentially wasting your marketing budget.The Persistence of Brand MemoriesThink a brand refresh offers a clean slate? Liam Moroney'srecent analysisreveals thatcustomer perception evolves gradually, not overnight.Moroney illustrates the persistence of brand memories with "ExactTarget," the former name of Salesforce Marketing Cloud. Even after 11 years, it still accounts for nearly 14% of related searches. This demonstrates that rebranding doesn't instantly erase past associations. Lashay Lewis'sobservationsfurther show how easily misperceptions can take hold and impact brand image.This underscores the importance of acknowledging your brand's legacy during transitions.Don't underestimate the impact of your old brand, especially during pivots. Address existing perceptions while building your new narrative to minimize customer confusion.BIG IDEA:Brand memories persist and significantly influence customer perception, even years after a rebrand.WHY IT MATTERS:Understanding brand persistence allows you to strategically manage transitions, acknowledge past associations, and build a consistent narrative that bridges old and new identities.Comment insights:Jibran Ziaemphasizes the "gap between perception and reality" and the need for authenticityAI Agents: Transforming WorkAre AI agents the future of work, or just hype? Dharmeshshared his surprisewhen his company's newagent.aiproduct was posted to Product Hunt unexpectedly.AI agents are autonomous software that automate tasks, acting as digital assistants for scheduling and reporting. Christopher Peters emphasizeschallenging conventional wisdom, and AI agents certainly challenge traditional workflows by handling routine tasks independently.For digital marketing, AI agents could optimize SEO, personalize user experiences, or manage social media,freeing your team for strategic work. Steli Efti highlights theimportance of knowing your stats, and AI agents can enhance marketing performance tracking with automated data collection and analysis.BIG IDEA:AI agents can revolutionize workplace automation by enhancing, not replacing, human expertise.WHY IT MATTERS:For digital marketing teams, strategic AI agent adoption can drive efficiency, improve ROI tracking, and create competitive advantage through faster execution.Comment insights:Bhavika Bhetariyaloves the perspective on AI agents evolving from assistants to autonomous entities, noting the potential of hybrid models and UI as a management tool.Murugan Duraipoints to Lovable as another example of a product successfully integrating AI agents and UI.Farshad S.offers a distinction between "AI-in-the-Loop" and "Human-in-the-Loop," highlighting AI agents as "synthetic humans" enhancing workflows.Leadership That Drives ResultsIs your leadership style empowering your marketing team or holding them back? "Bad leaders make people fight for recognition.Good leaders make people fight for results." The best leaders pursue truth, welcome new ideas, and build trust.Cultivating a results-oriented environment means shifting away from ego-driven leadership. Asone post highlights, "Wealth is a shift in perspective. Not a number in a bank account." This applies to leadership; focus on team growth rather than personal recognition. Rand Fishkin alsoshared a videoemphasizing the need to re-evaluate traditional marketing approaches.Apply these principles by fostering collaboration, empowering risk-taking, and driving innovation. As Stephen Brent Maynoted,sometimes the decision influencers aren't who you think they are—understanding this reality is crucial for effective leadership.BIG IDEA:A shift from ego-driven to results-oriented leadership unlocks your team's potential and drives marketing success.WHY IT MATTERS:Your leadership approach directly impacts team performance and bottom-line results. By focusing on truth-seeking over recognition, you'll create a more innovative and effective marketing organization.Comment insights:Warren Devarennesnotes, "People do not care how much you know until they know how much you care"Patrick McFaddensuggests "Marketing isn't about fighting the tide—it's about redirecting it"Brian Ninhobserves that "Bad leaders make everything about themselves, while great leaders focus on the bigger picture"🎧 Sound Bites 🎬Quick insights from videos and podcasts:🎥Focus Your Product Strategy: SMB vs. Enterprise Success with Neo4j's CTO:Learn why SaaS companies should strategically choose to focus on either SMB or enterprise customers (especially around $10-20M ARR), because go-to-market approaches and product requirements differ significantly between these two segments.🎥Unlocking 500K Monthly Views: Our Proven SEO Strategy:Learn a practical SEO approach that balances targeted landing pages with a broad content strategy, along with how to leverage AI for programmatic SEO to boost visibility and traffic.🎥Will AI Agents Destroy SaaS?:Learn why AI agents are poised to significantlyaugmentand integrate with SaaS, rather than replace it, and get insights into adapting your product strategy to this emerging trend.🎥The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta:Learn from Gainsight's CEO the crucial customer success metrics that investors prioritize, providing a framework for demonstrating customer value and securing funding/internal buy-in.🎥Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion:Learn how to improve all facets of the customer's journey and increase business by doing so.Until next week!Update your email preferences or unsubscribehere© 2025 B2B Marketing Brief228 Park Ave S, #29976, New York, New York 10003, United StatesTerms of Service

March 20, 2025 |Read OnlineIs Your SaaS Positioning Costing You Customers?Tyler Morian

March 20, 2025 |Read Online

Is Your SaaS Positioning Costing You Customers?

Tyler Morian

This week: Your SaaS positioning might be costing you customers, scientific marketing measurement separates winners from wishful thinkers, and the potential of AI agents to make your team more efficient. Plus brand memories persist long after rebrands, and leadership approaches that drive results rather than ego battles. Let’s go!Accelerate Your SaaS Sales CycleIs your SaaS sales cycle stalling? The solution lies infocusing on customer urgency, precise positioning, and building a movementaround your product.Identifying a prospect's immediate needs is crucial.Recent discussionshighlight that uncovering the reason behind an initial sales call reveals urgent problems your solution can address. Effective positioning is equally important - Devbasu emphasizes thatpositioning isn't about clever taglinesbut attracting the right customers with targeted messaging.Mismatched demos signal broken positioning.Building a movement around your product can drive significant growth. TK Kader suggests thattruly great products introduce new ways of thinking, and communicating this vision can accelerate adoption among your ideal customers.BIG IDEA:Streamline SaaS sales by focusing on customer urgency, precise positioning, and building a movement around your offering.WHY IT MATTERS:Optimizing your sales approach means improved conversion rates and shorter cycles, directly impacting your bottom line.Focus Your B2B SaaS MarketingAre you throwing money away on B2B SaaS marketing? Recent discussions highlight the need for focus and alignment to maximize ROI.A commonpitfall is expanding your ideal customer profile (ICP) too broadly. Heyrobk warns thatchasing a "bigger market"leads to diluted messaging and low-quality leads. Instead, focus on deeply understanding and targeting your most aware buyers before scaling. Oren Greenberg emphasizes following a logical marketing sequence: market segmentation, positioning, targeting, and channel deployment.Alignment between marketing and sales is critical. If yourbottom-of-funnel content isn't helping sales close deals, it's failing. This often stems fromisolated content creation without sales input. Effective content addresses pain points and objections heard on sales calls, equipping the sales team with corresponding resources.BIG IDEA:Laser focus on your ideal customer and strategic alignment between marketing and sales drive B2B SaaS success.WHY IT MATTERS:Mid-market B2B companies with limited marketing budgets must prioritize focus and alignment to maximize ROI and drive sustainable growth.Comment insights:Mohamed Omarsuggests leveraging intent data and ABM to refine targetingSven Stijnsnotes that customers often search for the problem first, not the solutionLina Gallagherobserves that chasing a "bigger market" dilutes what made the product greatScientific Marketing MeasurementAre your marketing measurements scientific or just folklore? According toDale Harrison, many marketing measurements resemble folklore more than science.Harrison defines a marketing experiment as aprocedure to test a hypothesis by manipulating a factor and observing the outcome. This contrasts with attribution data, which is passive observation that struggles to distinguish correlation from causation.To establish causality, frame actions as answers to "Compared to what?"For instance, compare organic branded search volume before and after a PPC campaign (temporal holdout) or across regions with and without the campaign (geo holdout).Without rigorous experimentation, marketing decisions risk being based on flawed assumptions, leading to wasted budget. By implementing scientific methods, you can optimize your digital presence and maximize ROI.BIG IDEA:True marketing experiments require a "compared to what?" analysis to determine causality.WHY IT MATTERS:Without scientific measurement, you're making decisions based on correlations that may not reflect reality, potentially wasting your marketing budget.The Persistence of Brand MemoriesThink a brand refresh offers a clean slate? Liam Moroney'srecent analysisreveals thatcustomer perception evolves gradually, not overnight.Moroney illustrates the persistence of brand memories with "ExactTarget," the former name of Salesforce Marketing Cloud. Even after 11 years, it still accounts for nearly 14% of related searches. This demonstrates that rebranding doesn't instantly erase past associations. Lashay Lewis'sobservationsfurther show how easily misperceptions can take hold and impact brand image.This underscores the importance of acknowledging your brand's legacy during transitions.Don't underestimate the impact of your old brand, especially during pivots. Address existing perceptions while building your new narrative to minimize customer confusion.BIG IDEA:Brand memories persist and significantly influence customer perception, even years after a rebrand.WHY IT MATTERS:Understanding brand persistence allows you to strategically manage transitions, acknowledge past associations, and build a consistent narrative that bridges old and new identities.Comment insights:Jibran Ziaemphasizes the "gap between perception and reality" and the need for authenticityAI Agents: Transforming WorkAre AI agents the future of work, or just hype? Dharmeshshared his surprisewhen his company's newagent.aiproduct was posted to Product Hunt unexpectedly.AI agents are autonomous software that automate tasks, acting as digital assistants for scheduling and reporting. Christopher Peters emphasizeschallenging conventional wisdom, and AI agents certainly challenge traditional workflows by handling routine tasks independently.For digital marketing, AI agents could optimize SEO, personalize user experiences, or manage social media,freeing your team for strategic work. Steli Efti highlights theimportance of knowing your stats, and AI agents can enhance marketing performance tracking with automated data collection and analysis.BIG IDEA:AI agents can revolutionize workplace automation by enhancing, not replacing, human expertise.WHY IT MATTERS:For digital marketing teams, strategic AI agent adoption can drive efficiency, improve ROI tracking, and create competitive advantage through faster execution.Comment insights:Bhavika Bhetariyaloves the perspective on AI agents evolving from assistants to autonomous entities, noting the potential of hybrid models and UI as a management tool.Murugan Duraipoints to Lovable as another example of a product successfully integrating AI agents and UI.Farshad S.offers a distinction between "AI-in-the-Loop" and "Human-in-the-Loop," highlighting AI agents as "synthetic humans" enhancing workflows.Leadership That Drives ResultsIs your leadership style empowering your marketing team or holding them back? "Bad leaders make people fight for recognition.Good leaders make people fight for results." The best leaders pursue truth, welcome new ideas, and build trust.Cultivating a results-oriented environment means shifting away from ego-driven leadership. Asone post highlights, "Wealth is a shift in perspective. Not a number in a bank account." This applies to leadership; focus on team growth rather than personal recognition. Rand Fishkin alsoshared a videoemphasizing the need to re-evaluate traditional marketing approaches.Apply these principles by fostering collaboration, empowering risk-taking, and driving innovation. As Stephen Brent Maynoted,sometimes the decision influencers aren't who you think they are—understanding this reality is crucial for effective leadership.BIG IDEA:A shift from ego-driven to results-oriented leadership unlocks your team's potential and drives marketing success.WHY IT MATTERS:Your leadership approach directly impacts team performance and bottom-line results. By focusing on truth-seeking over recognition, you'll create a more innovative and effective marketing organization.Comment insights:Warren Devarennesnotes, "People do not care how much you know until they know how much you care"Patrick McFaddensuggests "Marketing isn't about fighting the tide—it's about redirecting it"Brian Ninhobserves that "Bad leaders make everything about themselves, while great leaders focus on the bigger picture"🎧 Sound Bites 🎬Quick insights from videos and podcasts:🎥Focus Your Product Strategy: SMB vs. Enterprise Success with Neo4j's CTO:Learn why SaaS companies should strategically choose to focus on either SMB or enterprise customers (especially around $10-20M ARR), because go-to-market approaches and product requirements differ significantly between these two segments.🎥Unlocking 500K Monthly Views: Our Proven SEO Strategy:Learn a practical SEO approach that balances targeted landing pages with a broad content strategy, along with how to leverage AI for programmatic SEO to boost visibility and traffic.🎥Will AI Agents Destroy SaaS?:Learn why AI agents are poised to significantlyaugmentand integrate with SaaS, rather than replace it, and get insights into adapting your product strategy to this emerging trend.🎥The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta:Learn from Gainsight's CEO the crucial customer success metrics that investors prioritize, providing a framework for demonstrating customer value and securing funding/internal buy-in.🎥Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion:Learn how to improve all facets of the customer's journey and increase business by doing so.Until next week!

Accelerate Your SaaS Sales Cycle

Is your SaaS sales cycle stalling? The solution lies infocusing on customer urgency, precise positioning, and building a movementaround your product.

Identifying a prospect's immediate needs is crucial.Recent discussionshighlight that uncovering the reason behind an initial sales call reveals urgent problems your solution can address. Effective positioning is equally important - Devbasu emphasizes thatpositioning isn't about clever taglinesbut attracting the right customers with targeted messaging.Mismatched demos signal broken positioning.

Building a movement around your product can drive significant growth. TK Kader suggests thattruly great products introduce new ways of thinking, and communicating this vision can accelerate adoption among your ideal customers.

BIG IDEA:Streamline SaaS sales by focusing on customer urgency, precise positioning, and building a movement around your offering.

WHY IT MATTERS:Optimizing your sales approach means improved conversion rates and shorter cycles, directly impacting your bottom line.

Focus Your B2B SaaS Marketing

Are you throwing money away on B2B SaaS marketing? Recent discussions highlight the need for focus and alignment to maximize ROI.

A commonpitfall is expanding your ideal customer profile (ICP) too broadly. Heyrobk warns thatchasing a "bigger market"leads to diluted messaging and low-quality leads. Instead, focus on deeply understanding and targeting your most aware buyers before scaling. Oren Greenberg emphasizes following a logical marketing sequence: market segmentation, positioning, targeting, and channel deployment.

Alignment between marketing and sales is critical. If yourbottom-of-funnel content isn't helping sales close deals, it's failing. This often stems fromisolated content creation without sales input. Effective content addresses pain points and objections heard on sales calls, equipping the sales team with corresponding resources.

BIG IDEA:Laser focus on your ideal customer and strategic alignment between marketing and sales drive B2B SaaS success.

WHY IT MATTERS:Mid-market B2B companies with limited marketing budgets must prioritize focus and alignment to maximize ROI and drive sustainable growth.

Comment insights:

Mohamed Omarsuggests leveraging intent data and ABM to refine targetingSven Stijnsnotes that customers often search for the problem first, not the solutionLina Gallagherobserves that chasing a "bigger market" dilutes what made the product great

Scientific Marketing Measurement

Are your marketing measurements scientific or just folklore? According toDale Harrison, many marketing measurements resemble folklore more than science.

Harrison defines a marketing experiment as aprocedure to test a hypothesis by manipulating a factor and observing the outcome. This contrasts with attribution data, which is passive observation that struggles to distinguish correlation from causation.To establish causality, frame actions as answers to "Compared to what?"For instance, compare organic branded search volume before and after a PPC campaign (temporal holdout) or across regions with and without the campaign (geo holdout).

Without rigorous experimentation, marketing decisions risk being based on flawed assumptions, leading to wasted budget. By implementing scientific methods, you can optimize your digital presence and maximize ROI.

BIG IDEA:True marketing experiments require a "compared to what?" analysis to determine causality.

WHY IT MATTERS:Without scientific measurement, you're making decisions based on correlations that may not reflect reality, potentially wasting your marketing budget.

The Persistence of Brand Memories

Think a brand refresh offers a clean slate? Liam Moroney'srecent analysisreveals thatcustomer perception evolves gradually, not overnight.

Moroney illustrates the persistence of brand memories with "ExactTarget," the former name of Salesforce Marketing Cloud. Even after 11 years, it still accounts for nearly 14% of related searches. This demonstrates that rebranding doesn't instantly erase past associations. Lashay Lewis'sobservationsfurther show how easily misperceptions can take hold and impact brand image.

This underscores the importance of acknowledging your brand's legacy during transitions.Don't underestimate the impact of your old brand, especially during pivots. Address existing perceptions while building your new narrative to minimize customer confusion.

BIG IDEA:Brand memories persist and significantly influence customer perception, even years after a rebrand.

WHY IT MATTERS:Understanding brand persistence allows you to strategically manage transitions, acknowledge past associations, and build a consistent narrative that bridges old and new identities.

Comment insights:

Jibran Ziaemphasizes the "gap between perception and reality" and the need for authenticity

AI Agents: Transforming Work

Are AI agents the future of work, or just hype? Dharmeshshared his surprisewhen his company's newagent.aiproduct was posted to Product Hunt unexpectedly.

AI agents are autonomous software that automate tasks, acting as digital assistants for scheduling and reporting. Christopher Peters emphasizeschallenging conventional wisdom, and AI agents certainly challenge traditional workflows by handling routine tasks independently.

For digital marketing, AI agents could optimize SEO, personalize user experiences, or manage social media,freeing your team for strategic work. Steli Efti highlights theimportance of knowing your stats, and AI agents can enhance marketing performance tracking with automated data collection and analysis.

BIG IDEA:AI agents can revolutionize workplace automation by enhancing, not replacing, human expertise.

WHY IT MATTERS:For digital marketing teams, strategic AI agent adoption can drive efficiency, improve ROI tracking, and create competitive advantage through faster execution.

Comment insights:

Bhavika Bhetariyaloves the perspective on AI agents evolving from assistants to autonomous entities, noting the potential of hybrid models and UI as a management tool.Murugan Duraipoints to Lovable as another example of a product successfully integrating AI agents and UI.Farshad S.offers a distinction between "AI-in-the-Loop" and "Human-in-the-Loop," highlighting AI agents as "synthetic humans" enhancing workflows.

Leadership That Drives Results

Is your leadership style empowering your marketing team or holding them back? "Bad leaders make people fight for recognition.Good leaders make people fight for results." The best leaders pursue truth, welcome new ideas, and build trust.

Cultivating a results-oriented environment means shifting away from ego-driven leadership. Asone post highlights, "Wealth is a shift in perspective. Not a number in a bank account." This applies to leadership; focus on team growth rather than personal recognition. Rand Fishkin alsoshared a videoemphasizing the need to re-evaluate traditional marketing approaches.

Apply these principles by fostering collaboration, empowering risk-taking, and driving innovation. As Stephen Brent Maynoted,sometimes the decision influencers aren't who you think they are—understanding this reality is crucial for effective leadership.

BIG IDEA:A shift from ego-driven to results-oriented leadership unlocks your team's potential and drives marketing success.

WHY IT MATTERS:Your leadership approach directly impacts team performance and bottom-line results. By focusing on truth-seeking over recognition, you'll create a more innovative and effective marketing organization.

Comment insights:

Warren Devarennesnotes, "People do not care how much you know until they know how much you care"Patrick McFaddensuggests "Marketing isn't about fighting the tide—it's about redirecting it"Brian Ninhobserves that "Bad leaders make everything about themselves, while great leaders focus on the bigger picture"

🎧 Sound Bites 🎬

Quick insights from videos and podcasts:

🎥Focus Your Product Strategy: SMB vs. Enterprise Success with Neo4j's CTO:Learn why SaaS companies should strategically choose to focus on either SMB or enterprise customers (especially around $10-20M ARR), because go-to-market approaches and product requirements differ significantly between these two segments.🎥Unlocking 500K Monthly Views: Our Proven SEO Strategy:Learn a practical SEO approach that balances targeted landing pages with a broad content strategy, along with how to leverage AI for programmatic SEO to boost visibility and traffic.🎥Will AI Agents Destroy SaaS?:Learn why AI agents are poised to significantlyaugmentand integrate with SaaS, rather than replace it, and get insights into adapting your product strategy to this emerging trend.🎥The Top 10 Customer Success Metrics Investors Care About in 2025 with Gainsight CEO Nick Mehta:Learn from Gainsight's CEO the crucial customer success metrics that investors prioritize, providing a framework for demonstrating customer value and securing funding/internal buy-in.🎥Triple Your B2B SaaS Revenue with UX: How to Optimize Conversion, Retention, and Expansion:Learn how to improve all facets of the customer's journey and increase business by doing so.

Until next week!