CFOs don't care about your MQLs (here's what Monday.com did instead)

Pattern interrupts > polished templates + how to get ChatGPT to cite your brand instead of competitors ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

August 07, 2025 |Read OnlineWhy an AI comic beat your 8-step email sequencePattern interrupts > polished templates + how to get ChatGPT to cite your brand instead of competitorsTyler Morian🚀 Connect on LinkedIn💡 B2B Website InspirationThe $473M Playbook: Vanity Metrics Are Bleeding BudgetCFOs don’t care about MQLs. They care about revenue. Reporting clicks while ignoring pipeline puts your budget on the chopping block.TK Kader saysimpressions and lead volume are now pure distraction; the only numbers that matter are Visit-to-ICP-Lead %, Lead-to-Opportunity %, and Opportunity Win %.Comparison recap:Monday.comsharpened their funnel metricsand grew revenue 30% YoY; rivals clinging to vanity data barely kept the lights on.When every slide proves marketing spend tied to cost-per-opportunity and pipeline velocity, budget talks flip from defense to offense.BIG IDEA:Replace “leads generated” with dollars contributed.WHY IT MATTERS:Speak in CAC, LTV, and ROI to move from cost center to strategic investment.Comment insightsDale W. HarrisonB2B ads die slow deaths from memory decay—brand recall trumps raw reach.Liam MoroneyCampaigns succeed by staying top-of-mind until readiness strikes.🔚The End of SEO: Optimize for AI Engines, Not GoogleYour buyers now ask ChatGPT or Perplexity first. Organic clicks aretanking, so landing Page 1 is becoming a participation trophy. Enter Generative Engine Optimization (GEO): appearing inside the AI’s single, definitive answer.Winning isn’t backlinks; it’s clarity. Q&A formats, bullet-point summaries, and consistent definitionshelp LLMs quote you directly. Harvard, Princeton, and Microsoft research confirms crisp, stat-rich content surfaces far ahead of metric-dense domain authorities.Put simply: if ChatGPT can’t effortlessly lift a line from your site, you’re invisible to the fastest-growing slice of your market.BIG IDEA:Craft content LLMs love to quote.WHY IT MATTERS:The “zero-click” answer is where brand impressions are won—or lost—today.Comment insightsLashay LewisMaps LLM success—simple search → contextual content → elevation on G2, Capterra.RedditorAI summaries rely on third-party directories over brand sites—mentions matter more than authorship.RedditorFresh, structured content lets young brands outrank legacy giants in RAG pulls.🤖Your Next SDR Is an AI AgentThe top of the funnel is now a 24-7 robot. Agents like SuperRep and Luru scrape data, trigger on funding rounds and job changes, and fire off hyper-personalized sequences while humans sleep.ButAaron Levie warnsgeneric agents stumble; vertical specialists that understand industry nuance dominate. The edge shifts from prompt engineering to context engineering—feeding narrow data sources so the bot knows a prospect’s stack before first contact.Early adopters fill pipelines twice as fast and have human reps closing, not researching.BIG IDEA:Automate list-building + first touch; humans jump in at demo time.WHY IT MATTERS:Whoever loads the CRM first gets the meeting. Speed wins.Comment insightsAaron Leviethrives on unstructured data loops that demand human curation.Redditorcomplains demos are staged—real-world API throttling causes agent melt-downs.Redditorshows HubSpot already revealing when to email and what to say through agentic CRM layers.📈Stop Writing Plain-Text Emails. Send Comics.Your 8-step drip looks like every other bot. Meanwhile, Allie Smith’s team atSequel.iodrops two-minute AI comics that turn pain points into laughs—and watch reply rates skyrocket versus the most polished templates.The Ascension benchmark crowd is catching on: a Redditorused parody ads(fake Tinder for business assumptions) to pull more clicks than media-grade content. Pattern interrupts win because attention is the scarce ingredient.When AI noise peaks, remarkably human beats “human-sounding.”BIG IDEA:Human creativity + AI acceleration = inbox victory.WHY IT MATTERS:Standing out pays off more; playing safe now equals waste.Comment insightsChris PetersB2B influencer deals flop without contextual relevance—followers aren’t influence.Austin Spikessays most pipelines die at the follow-up—cassidy add social proof + urgency.Sound Bites🎥B2B Sales Funnel: 3 Strategies to Selling a SaaS Product: TK Kader on referrals, inbound, and dual-flank outbound.🎥How to Track Where Your Clinic Patients Come From: Zero-lag attribution from practice software to patient LTV.🎥The Media Mindset: Ronnie Higgins argues B2B marketing must act like a broadcaster, not a publisher.🎥Unlocking the Power of B2B Video: Personality-led video as the new moat.Until next week!Update your email preferences or unsubscribehere© 2025 B2B Marketing Brief228 Park Ave S, #29976, New York, New York 10003, United StatesTerms of Service

August 07, 2025 |Read OnlineWhy an AI comic beat your 8-step email sequencePattern interrupts > polished templates + how to get ChatGPT to cite your brand instead of competitorsTyler Morian

August 07, 2025 |Read Online

Why an AI comic beat your 8-step email sequencePattern interrupts > polished templates + how to get ChatGPT to cite your brand instead of competitors

Tyler Morian

🚀 Connect on LinkedIn💡 B2B Website InspirationThe $473M Playbook: Vanity Metrics Are Bleeding BudgetCFOs don’t care about MQLs. They care about revenue. Reporting clicks while ignoring pipeline puts your budget on the chopping block.TK Kader saysimpressions and lead volume are now pure distraction; the only numbers that matter are Visit-to-ICP-Lead %, Lead-to-Opportunity %, and Opportunity Win %.Comparison recap:Monday.comsharpened their funnel metricsand grew revenue 30% YoY; rivals clinging to vanity data barely kept the lights on.When every slide proves marketing spend tied to cost-per-opportunity and pipeline velocity, budget talks flip from defense to offense.BIG IDEA:Replace “leads generated” with dollars contributed.WHY IT MATTERS:Speak in CAC, LTV, and ROI to move from cost center to strategic investment.Comment insightsDale W. HarrisonB2B ads die slow deaths from memory decay—brand recall trumps raw reach.Liam MoroneyCampaigns succeed by staying top-of-mind until readiness strikes.🔚The End of SEO: Optimize for AI Engines, Not GoogleYour buyers now ask ChatGPT or Perplexity first. Organic clicks aretanking, so landing Page 1 is becoming a participation trophy. Enter Generative Engine Optimization (GEO): appearing inside the AI’s single, definitive answer.Winning isn’t backlinks; it’s clarity. Q&A formats, bullet-point summaries, and consistent definitionshelp LLMs quote you directly. Harvard, Princeton, and Microsoft research confirms crisp, stat-rich content surfaces far ahead of metric-dense domain authorities.Put simply: if ChatGPT can’t effortlessly lift a line from your site, you’re invisible to the fastest-growing slice of your market.BIG IDEA:Craft content LLMs love to quote.WHY IT MATTERS:The “zero-click” answer is where brand impressions are won—or lost—today.Comment insightsLashay LewisMaps LLM success—simple search → contextual content → elevation on G2, Capterra.RedditorAI summaries rely on third-party directories over brand sites—mentions matter more than authorship.RedditorFresh, structured content lets young brands outrank legacy giants in RAG pulls.🤖Your Next SDR Is an AI AgentThe top of the funnel is now a 24-7 robot. Agents like SuperRep and Luru scrape data, trigger on funding rounds and job changes, and fire off hyper-personalized sequences while humans sleep.ButAaron Levie warnsgeneric agents stumble; vertical specialists that understand industry nuance dominate. The edge shifts from prompt engineering to context engineering—feeding narrow data sources so the bot knows a prospect’s stack before first contact.Early adopters fill pipelines twice as fast and have human reps closing, not researching.BIG IDEA:Automate list-building + first touch; humans jump in at demo time.WHY IT MATTERS:Whoever loads the CRM first gets the meeting. Speed wins.Comment insightsAaron Leviethrives on unstructured data loops that demand human curation.Redditorcomplains demos are staged—real-world API throttling causes agent melt-downs.Redditorshows HubSpot already revealing when to email and what to say through agentic CRM layers.📈Stop Writing Plain-Text Emails. Send Comics.Your 8-step drip looks like every other bot. Meanwhile, Allie Smith’s team atSequel.iodrops two-minute AI comics that turn pain points into laughs—and watch reply rates skyrocket versus the most polished templates.The Ascension benchmark crowd is catching on: a Redditorused parody ads(fake Tinder for business assumptions) to pull more clicks than media-grade content. Pattern interrupts win because attention is the scarce ingredient.When AI noise peaks, remarkably human beats “human-sounding.”BIG IDEA:Human creativity + AI acceleration = inbox victory.WHY IT MATTERS:Standing out pays off more; playing safe now equals waste.Comment insightsChris PetersB2B influencer deals flop without contextual relevance—followers aren’t influence.Austin Spikessays most pipelines die at the follow-up—cassidy add social proof + urgency.Sound Bites🎥B2B Sales Funnel: 3 Strategies to Selling a SaaS Product: TK Kader on referrals, inbound, and dual-flank outbound.🎥How to Track Where Your Clinic Patients Come From: Zero-lag attribution from practice software to patient LTV.🎥The Media Mindset: Ronnie Higgins argues B2B marketing must act like a broadcaster, not a publisher.🎥Unlocking the Power of B2B Video: Personality-led video as the new moat.Until next week!

🚀 Connect on LinkedIn💡 B2B Website Inspiration

The $473M Playbook: Vanity Metrics Are Bleeding Budget

CFOs don’t care about MQLs. They care about revenue. Reporting clicks while ignoring pipeline puts your budget on the chopping block.TK Kader saysimpressions and lead volume are now pure distraction; the only numbers that matter are Visit-to-ICP-Lead %, Lead-to-Opportunity %, and Opportunity Win %.

Comparison recap:Monday.comsharpened their funnel metricsand grew revenue 30% YoY; rivals clinging to vanity data barely kept the lights on.

When every slide proves marketing spend tied to cost-per-opportunity and pipeline velocity, budget talks flip from defense to offense.

BIG IDEA:Replace “leads generated” with dollars contributed.

WHY IT MATTERS:Speak in CAC, LTV, and ROI to move from cost center to strategic investment.

Comment insights

Dale W. HarrisonB2B ads die slow deaths from memory decay—brand recall trumps raw reach.Liam MoroneyCampaigns succeed by staying top-of-mind until readiness strikes.

🔚The End of SEO: Optimize for AI Engines, Not Google

Your buyers now ask ChatGPT or Perplexity first. Organic clicks aretanking, so landing Page 1 is becoming a participation trophy. Enter Generative Engine Optimization (GEO): appearing inside the AI’s single, definitive answer.

Winning isn’t backlinks; it’s clarity. Q&A formats, bullet-point summaries, and consistent definitionshelp LLMs quote you directly. Harvard, Princeton, and Microsoft research confirms crisp, stat-rich content surfaces far ahead of metric-dense domain authorities.

Put simply: if ChatGPT can’t effortlessly lift a line from your site, you’re invisible to the fastest-growing slice of your market.

BIG IDEA:Craft content LLMs love to quote.

WHY IT MATTERS:The “zero-click” answer is where brand impressions are won—or lost—today.

Comment insights

Lashay LewisMaps LLM success—simple search → contextual content → elevation on G2, Capterra.RedditorAI summaries rely on third-party directories over brand sites—mentions matter more than authorship.RedditorFresh, structured content lets young brands outrank legacy giants in RAG pulls.

🤖Your Next SDR Is an AI Agent

The top of the funnel is now a 24-7 robot. Agents like SuperRep and Luru scrape data, trigger on funding rounds and job changes, and fire off hyper-personalized sequences while humans sleep.

ButAaron Levie warnsgeneric agents stumble; vertical specialists that understand industry nuance dominate. The edge shifts from prompt engineering to context engineering—feeding narrow data sources so the bot knows a prospect’s stack before first contact.

Early adopters fill pipelines twice as fast and have human reps closing, not researching.

BIG IDEA:Automate list-building + first touch; humans jump in at demo time.

WHY IT MATTERS:Whoever loads the CRM first gets the meeting. Speed wins.

Comment insights

Aaron Leviethrives on unstructured data loops that demand human curation.Redditorcomplains demos are staged—real-world API throttling causes agent melt-downs.Redditorshows HubSpot already revealing when to email and what to say through agentic CRM layers.

📈Stop Writing Plain-Text Emails. Send Comics.

Your 8-step drip looks like every other bot. Meanwhile, Allie Smith’s team atSequel.iodrops two-minute AI comics that turn pain points into laughs—and watch reply rates skyrocket versus the most polished templates.

The Ascension benchmark crowd is catching on: a Redditorused parody ads(fake Tinder for business assumptions) to pull more clicks than media-grade content. Pattern interrupts win because attention is the scarce ingredient.

When AI noise peaks, remarkably human beats “human-sounding.”

BIG IDEA:Human creativity + AI acceleration = inbox victory.

WHY IT MATTERS:Standing out pays off more; playing safe now equals waste.

Comment insights

Chris PetersB2B influencer deals flop without contextual relevance—followers aren’t influence.Austin Spikessays most pipelines die at the follow-up—cassidy add social proof + urgency.

Sound Bites

🎥B2B Sales Funnel: 3 Strategies to Selling a SaaS Product: TK Kader on referrals, inbound, and dual-flank outbound.🎥How to Track Where Your Clinic Patients Come From: Zero-lag attribution from practice software to patient LTV.🎥The Media Mindset: Ronnie Higgins argues B2B marketing must act like a broadcaster, not a publisher.🎥Unlocking the Power of B2B Video: Personality-led video as the new moat.

Until next week!